Say what you will about construction professionals, but they’ve understood very well that to promote and take their businesses to the next level, they need to increase their online marketing efforts. In an era where traditional advertising methods are losing their power, it’s paramount to keep pace and take one’s brand where the attention is. Social media has now become one of the preferred methods that consumers use to research, engage, and communicate with the companies that might help them solve their problems. And, that’s what your construction company needs to do too.
- Number of visitors (unique and recurrent)
- Visits following social media articles/ads
- Conversion rates