Industry Action
Pulse Check:
Why It’s Time to Force a Change
The NAHB just launched the largest listening initiative in its history. You don’t have to be a member to participate. You have until June 15th. Here’s why it matters — and why sitting this one out costs more than 10 minutes.
NAHB Blueprint to 100
● Deadline: June 15
If you are running a homebuilding, remodeling, or trade company doing $1M to $10M in net revenue, you already know: uncertainty is the only guarantee.
You aren’t just fighting to win bids. You’re fighting a system that often feels rigged against production. Suffocating regulations, unpredictable material cost spikes, and a relentless skilled labor shortage aren’t just annoyances. They are actively stalling your projects, straining your budgets, and eating into your bottom line.
You’ve likely spent plenty of time in the truck or at the job site frustrated by these barriers. But complaining about the industry’s broken systems won’t fix them. It’s time to actually do something about it.
A Line in the Sand
Historically, massive trade associations can feel slow, bureaucratic, and disconnected from the day-to-day grind of a mid-sized builder. But a massive shift is happening right now.
Bill Owens, the 2026 NAHB Chairman of the Board, recently drew a line in the sand. He acknowledged what you already know: incremental fixes and “business as usual” are no longer enough.
“It’s not about tearing down what works. It’s about modernizing the systems and processes that don’t.”
— Bill Owens, 2026 NAHB Chairman of the Board
The NAHB is approaching its centennial, and to prepare for the future, they’ve launched the Blueprint to 100. This isn’t just a rebrand. It is a full-scale overhaul designed to make the association relevant, representative, and relentlessly responsive to the actual needs of builders and trades on the ground.
But they can’t fix what they don’t fully understand. And that’s where you hold the leverage.
SBGP analyzes your current strategic positioning and builds a step-by-step 12-month plan across Operations and Strategic Planning, so you can stop reacting to industry friction and build a resilient framework that thrives despite regulatory hurdles.
The Industry Pulse Check
To kick off this overhaul, the NAHB has launched the Industry Pulse Check — the largest listening initiative the association has ever undertaken. They are bypassing the red tape and going straight to the source to find out what is actively choking your business.
This is your opportunity to dictate what a national trade association should be doing to protect your margins and clear the path for your growth.
Take Action by June 15
Small changes and comfortable adaptations have cost this industry for far too long. If you want an industry where your business can actually thrive without constant friction, you need to speak up.
What’s working? What’s broken? What will help your business overcome the daily uncertainty?
Takes ~10 minutes. Every professional who completes the Pulse Check can enter to win a $200 Amazon gift card or a trip to the 2027 NAHB International Builders’ Show® (IBS) in Las Vegas.
Stop letting bureaucracy dictate your success. Take 10 minutes, demand better from the industry, and help draft the blueprint for the future.
The industry won’t fix itself. Neither will your business. Both require a plan.
A BPA from SBGP is a 30+ page, step-by-step 12-month plan built specifically around your operation. SBGP analyzes your financials, your marketing and sales process, your hiring and team communication structure, and your strategic positioning, and delivers a personalized, time-based roadmap. While you tell the NAHB what the industry needs to change, a BPA tells you what your business needs to change — and in what order. DISC Profile and Motivational Assessments for you and up to five members of your management team included.
✓ Operations
✓ Finance & Tracking
✓ People & Role Clarity
Sources: NAHB · Blueprint to 100 · blueprint.nahb.org
Industry Action
SBGP
