The FranklinCovey group calls it “Clarify Purpose”. Microsoft labels it as “Create Clarity”. In one of the most watched TED Talks of all time, leadership thought leader and speaker, Simon Sinek, stresses that the best leaders “Start with Why”. Regardless of the exact wording, the leadership principle rings true across a multitude of platforms – direction. Teams benefit from, thrive on and crave direction from their leaders.
