Marketing Your Construction Business For 2023 [part 1]

While business may be great now, have you considered the importance of marketing your Construction or Trade business for the future? Here are 4 efficient techniques that will create the consistency to kickstart your marketing strategy when you’ll really need it.

1. Build Your Email List
Out of all the marketing channels available, email marketing has the highest return on investment, making it a valuable asset for your business. Not to mention, you will have full control over your promotional content, unlike social media or search engine rankings where you depend on changing algorithms. Therefore, building your email list should be at the top of your priorities.
The first step is to sign up for an email service provider that’ll give you the tools your need to collect emails, and plan, test and track your campaigns.
2. Know Your Target Audience
The success of your marketing efforts depends on how well you know your customers. Go above and beyond and try to collect as much data as possible about your clients right now. The more you know about their habits, interests, desires, and challenges, the better the chances of creating content that addresses their specific pain points.
Use your email list to conduct surveys and learn more about their needs and expectations. Build long-term relationships by creating customized content. Send birthday notes, holiday gifts, and other incentives to make them feel valued and special.
3. Document & Build Online Presence
There are more than 4.2 billion active social media users. So, it should come as no surprise that social media can drive over 31% of all referral traffic.
Think about what platforms your prospects spend most of their time on, pick the most profitable ones, then devise a marketing plan on how to build your online presence. Adapt your content across platforms, but be careful to keep a consistent voice and message. Your prospects will get confused if you are fun and friendly on Instagram, but overly formal and professional on Facebook.
Although you may not have time for Social Media right now, you still should be thoroughly documenting all of your current projects for the future. High quality photos and videos on your work will save you headaches in the future when best trying to represent your construction or trade company online.
4. Create a Long-Term Call To Action
People love getting free stuff. They love it so much that they are willing to give up their email addresses in exchange for a free piece of valuable content (like an e-book). You need to ensure that your giveaway suits your prospects. Make it clear to them that what you’re about to offer will help them improve their lives in some way. Create a sense of urgency to persuade them to take your offer.
When you understand your target audience, it makes it easy to know the challenges that they are going through as a buyer. Take this opportunity to present a solution for them and leave it on your website to build your email list.