| Chris Penasa | 0 Comments | Construction

7 Strategies for Effective Construction Email Marketing

Email marketing is a cost-effective way to communicate with and reach out to potential customers. In comparison, people can be skeptics of email but those who utilize it as a marketing tool know its potential.
However, there is a vast difference between running an email marketing campaign professionally and clogging up inboxes with junk emails. A poorly run campaign will fail to produce conversions and  could reversely annoy and drive people away.
With competitive surges in the construction industry making companies hunt for opportunities to stand out, a professional email marketing campaign would be a superb differentiator. Sound slightly irrelevant? Unsure of how to begin the process?
Below, we have provided seven essential email tips that will jump-start your communicative marketing journey and prove that professional emailing is a vital resource to the construction industry.
| Chris Penasa | 0 Comments | Construction | , ,

The 4 Best Methods To Expand Your Construction Business In 2021

There are multiple, tried-and-true strategies that today’s construction businesses and contractors have utilized to expand their organization’s initiatives. Today, the industry revolves around a large, competitive market, and only the best practices will help a construction business stay ahead of the game.

| Chris Penasa | 0 Comments | Construction | , ,

13 Construction Safety Myths, Explained [Whitepaper]

Safety mantras are normalcy to a wide range of industries and rarely receive scrutiny or criticism. However, in the construction industry, where injuries and fatalities are prevalent, informational deficits and misunderstandings regarding safety can be detrimental to employees and clients. Despite the growing number of safety buzzwords, prudent advice, and on-site protocols, there still appears to be a disconnect between quoting and following such regulations.
Fortunately, many construction companies have attended to the knowledge gap, understanding that safety misconceptions can accelerate errors and risk hazards. This SBGP Exclusive Whitepaper will review 13 common safety myths specific to the construction industry and determine how some notions, while they appear “surface-level safe,” can prove to be the opposite.

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Read more “13 Construction Safety Myths, Explained [Whitepaper]”

| Chris Penasa | 0 Comments | Construction | , ,

How Can Big Data Drive Smarter Decisions in Construction?

When considering the impact of big data on modern industries, it’s easiest to think first about businesses that are largely digital in nature. Some examples would include financial management, marketing and advertising, and IoT development, to name a few. In all of these types of businesses, it’s easy to see where and how big data can come into play. The truth of the matter at this point is that data is applicable far beyond the initial tech-driven industries that come to mind. And construction is one of many areas in which the impact of big data has become steadily more apparent.

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| Chris Penasa | 0 Comments | Construction | , , , ,

7 Big Technology Trends Coming To The Construction Industry In 2021

Nearly one year into the COVID-19 pandemic, many industries have been forced to transform fast, and construction is no exception. In this infographic, we’ve highlighted the seven biggest trends coming to the building industry over the next year as the sector adapts to the challenges of this global health crisis.–

| Chris Penasa | 0 Comments | Construction | , , ,

Big SEO Mistakes that Might Ruin Your Construction Marketing

Marketing is a complex art these days, though many marketers and business owners think they can skip a ton of effort by leveraging clever SEO tricks. Unfortunately, many of those same business owners make common SEO mistakes and pay the price.
Let’s look at these common mistakes and examine how you can avoid them in the future.

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| Chris Penasa | 0 Comments | Construction | , , ,

Common Construction Project Risks and How To Address Them

Every construction project has risks associated with it. As a construction company owner, this is part of doing business. How you deal with and mitigate these risks will determine how successful your job and business can be. 
Here we will discuss some of the most common risk factors, how they affect your business, and how to address them. 

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