That’s where the hard part comes: how can you make the most of the digital space, especially if you are a small business owner with no budget for expensive marketing campaigns?
Here are 5 efficient techniques that you can include in your marketing strategy right away to spread the word about your business.
Succession planning can be a huge deal for any family-run or owned business, including construction firms. The process is something that should be handled with patience and care. Poor succession planning can ruin a company and have a negative impact on personal matters. However, thoughtful succession planning will allow the company to continue to grow and thrive.
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Are you ready to grow your business or take on more jobs and customers? Are you financially where you believe you should be? Are your company’s finances balanced at all? Don’t get overwhelmed –financial performance benchmarking can help you answer all of these questions. Essentially, benchmarking is the process of comparing a business’s current financial performance with its past performance, industry standards, and the processes, operations, and financial state of other top performers in the industry.
Financial performance benchmarking isn’t really a difficult task, as long as you’ve kept good records over the years and can gather data about the construction industry and its leaders. Once you’ve done so, you’ll be able to assess positive and negative trends, identify areas where your company excels, and improve less productive areas to achieve optimum results. With this information, you’ll be able to determine if you have a strong enough cash flow to take on the debt that often comes with expanding or whether you need to take the time to work on internal processes first.
This is why benchmarking is so essential. Without it, you don’t know where your construction company stands. You can’t tell if you’re doing better than you have before or if you’re anywhere near the leaders in the industry. You can’t tell if your profit margins are the same as those of others within the construction industry or if you’re making much less than you should be.
But if you’ve never done benchmarking before, where do you start? Here are some helpful tips.
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Read more “Benchmarking For Builders in Business: Everything You Need to Know”
When you started your construction business, you probably thought you’d be, well, doing construction. You expected your duties to include managing your crew, working with clients, and maybe even spending some time getting your hands dirty on the job site. You probably didn’t anticipate sitting behind a computer trying to figure out how search engines work.
SEO, which stands for search engine optimization, is a critical, sometimes confusing topic for many small business owners who want to enhance their company’s online traffic and search results. Whether you’re independently pursuing better SEO results, or consulting with an expert, if you plan on utilizing a website to promote your business to prospective clients, SEO is a necessity. Because most people gravitate to only the top five results, without a high SEO ranking, your company’s mission and information will fall into the unseen laundry list of similar search engine results.
Fortunately, boosting your business’s SEO isn’t impossible. Here, we’ve provided the most vital concepts to understand, and strategies you can implement to put your construction business on the virtual map.
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Read more “Organic SEO Growth Strategies For Construction Companies”
Let’s be honest: online marketing is probably the best thing that ever happened to business in the last decade. Through online advertising, you can reach out and connect with your ideal customer, both locally and across the world. Online advertising also enables you to save resources, regardless of whether in terms of time, money, or workforce, all with the added benefit of increasing your productivity and sales.
But, how can you ensure that your small business is taking full advantage of all the perks online advertising can bring?
Here are the best ways you can advertise your construction company online.–
– Read more “Four Advertising Keys For Your Construction Company”
These strategies will help construction companies overcome the worker shortage crisis, take on new projects, and ultimately increase profitability.
Read more “Immediately Improve Recruiting & Retention For Your Construction Firm”
Stagnation, or the sustained period of minimal to no growth, is a universal risk in the construction industry. While your business may have thrived in recent years, a sudden plateau in profits is not unheard of. If you notice your growth margins or profits starting to dwindle, underestimating the effects of short-term stagnation could impact your business’s long-term growth and success. Fortunately, there is a myriad of strategies that construction business owners can employ to null the financial and organizational deficits of stagnation. In this article, we will help you prepare and overcome this roadblock to growth by outlining the top 5 strategies to stagnation prevention.
Read more “5 Proven Ways To Stop Your Construction Business From Stagnation”
Have you ever sought out a business coach for your construction company? Today, starting small businesses can be an exciting, but risky endeavor and the guidance and support of a business coach can drastically increase the possibility of success. These expert consultants spend years understanding the financial strategies and dynamic of the construction industry, and many have started or invested in businesses independently. An incredible resource for any business owner, here we will discuss six benefits offered by construction mentors and strategists that can ultimately enhance your business operation.
Read more “6 Benefits of a Business Coach for Your Small Business”