7 Strategies for Effective Construction Email Marketing

Email marketing is a cost-effective way to communicate with and reach out to potential customers. In comparison, people can be skeptics of email but those who utilize it as a marketing tool know its potential.
However, there is a vast difference between running an email marketing campaign professionally and clogging up inboxes with junk emails. A poorly run campaign will fail to produce conversions and  could reversely annoy and drive people away.
With competitive surges in the construction industry making companies hunt for opportunities to stand out, a professional email marketing campaign would be a superb differentiator. Sound slightly irrelevant? Unsure of how to begin the process?
Below, we have provided seven essential email tips that will jump-start your communicative marketing journey and prove that professional emailing is a vital resource to the construction industry.

Leadership and Self-Awareness

Daniel Goleman, an authority on emotional intelligence in the workplace, notes that “no matter what leaders set out to do—whether it’s creating a strategy or mobilizing teams to action—their success depends on how they do it. Even if they get everything else just right, if leaders fail in this primal task of driving emotions in the right direction, nothing they do will work as well as it could or should.”

The 4 Best Methods To Expand Your Construction Business In 2021

There are multiple, tried-and-true strategies that today’s construction businesses and contractors have utilized to expand their organization’s initiatives. Today, the industry revolves around a large, competitive market, and only the best practices will help a construction business stay ahead of the game.

13 Construction Safety Myths, Explained [Whitepaper]

Safety mantras are normalcy to a wide range of industries and rarely receive scrutiny or criticism. However, in the construction industry, where injuries and fatalities are prevalent, informational deficits and misunderstandings regarding safety can be detrimental to employees and clients. Despite the growing number of safety buzzwords, prudent advice, and on-site protocols, there still appears to be a disconnect between quoting and following such regulations.
Fortunately, many construction companies have attended to the knowledge gap, understanding that safety misconceptions can accelerate errors and risk hazards. This SBGP Exclusive Whitepaper will review 13 common safety myths specific to the construction industry and determine how some notions, while they appear “surface-level safe,” can prove to be the opposite.

Read more “13 Construction Safety Myths, Explained [Whitepaper]”