5 Easy Marketing Tips to Kickstart your Business Over the Holidays

That’s where the hard part comes: how can you make the most of the digital space, especially if you are a small business owner with no budget for expensive marketing campaigns?

Here are 5 efficient techniques that you can include in your marketing strategy right away to spread the word about your business.

The Risks Associated with Blowing Off a Succession Plan

Do you have a succession plan for your construction company? If you don’t, you’re leaving your entire business open to a number of risks.
Unfortunately, a number of companies (both in construction and in other industries) don’t have succession plans. There are a number of reasons for this, but none of them are good. Succession plans are vital to ensure that your company continues on should something happen to you or to other key members of your leadership team. If you don’t have a succession plan, learning about the risks that come with ignoring this vital document may make you change your mind.

Discovering the Ideal Successor for Your Succession Plan

Do you know who will take over your construction company when you retire? If not, it’s time to begin thinking about your company’s succession plan. This plan is more than a vague idea of who will take over when you’re ready to step down—it’s a plan that ensures your company can continue without interruption if you or any of your top managers were to unexpectedly leave the business or have to take an extended leave of absence.

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5 Additional Succession Planning Considerations

Succession planning can be a huge deal for any family-run or owned business, including construction firms. The process is something that should be handled with patience and care. Poor succession planning can ruin a company and have a negative impact on personal matters. However, thoughtful succession planning will allow the company to continue to grow and thrive.

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Benchmarking For Builders in Business: Everything You Need to Know

Are you ready to grow your business or take on more jobs and customers? Are you financially where you believe you should be? Are your company’s finances balanced at all? Don’t get overwhelmed –financial performance benchmarking can help you answer all of these questions. Essentially, benchmarking is the process of comparing a business’s current financial performance with its past performance, industry standards, and the processes, operations, and financial state of other top performers in the industry.

Financial performance benchmarking isn’t really a difficult task, as long as you’ve kept good records over the years and can gather data about the construction industry and its leaders. Once you’ve done so, you’ll be able to assess positive and negative trends, identify areas where your company excels, and improve less productive areas to achieve optimum results. With this information, you’ll be able to determine if you have a strong enough cash flow to take on the debt that often comes with expanding or whether you need to take the time to work on internal processes first.

This is why benchmarking is so essential. Without it, you don’t know where your construction company stands. You can’t tell if you’re doing better than you have before or if you’re anywhere near the leaders in the industry. You can’t tell if your profit margins are the same as those of others within the construction industry or if you’re making much less than you should be.

But if you’ve never done benchmarking before, where do you start? Here are some helpful tips.

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Organic SEO Growth Strategies For Construction Companies

When you started your construction business, you probably thought you’d be, well, doing construction. You expected your duties to include managing your crew, working with clients, and maybe even spending some time getting your hands dirty on the job site. You probably didn’t anticipate sitting behind a computer trying to figure out how search engines work.

SEO, which stands for search engine optimization, is a critical, sometimes confusing topic for many small business owners who want to enhance their company’s online traffic and search results. Whether you’re independently pursuing better SEO results, or consulting with an expert, if you plan on utilizing a website to promote your business to prospective clients, SEO is a necessity. Because most people gravitate to only the top five results, without a high SEO ranking, your company’s mission and information will fall into the unseen laundry list of similar search engine results.

Fortunately, boosting your business’s SEO isn’t impossible. Here, we’ve provided the most vital concepts to understand, and strategies you can implement to put your construction business on the virtual map.

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Four Advertising Keys For Your Construction Company

Let’s be honest: online marketing is probably the best thing that ever happened to business in the last decade. Through online advertising, you can reach out and connect with your ideal customer, both locally and across the world. Online advertising also enables you to save resources, regardless of whether in terms of time, money, or workforce, all with the added benefit of increasing your productivity and sales.

But, how can you ensure that your small business is taking full advantage of all the perks online advertising can bring?

Here are the best ways you can advertise your construction company online.

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6 Key Profitability Metrics For Construction Companies

When it comes to construction, we know that attention to detail and hard work are vital ingredients for a successful job. Those ideals don’t change just because you move up the corporate ladder or decide to start your own construction business. We all know that your company won’t make it very far without consistent profitability and stability. So let’s take a look at these six key profitability metrics for construction companies, and make sure that your hard work and dedication to the job are paying off, quite literally.

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Mitigating Fall COVID-19 Risks During Construction

The COVID-19 global pandemic is impacting construction projects on many levels.  Also, as we enter Cold & Flu season, planning is more essential than ever. Delays, disruptions and uncertainty as well as increased costs will present a number of challenges. Here we provide a collated view of practical steps that are being taken to manage the risks of the current COVID-19 epidemic to construction workers and to surrounding communities. Read more “Mitigating Fall COVID-19 Risks During Construction”